Cross stitch kits for beginners usually mean a cottage, a kitten, or a tasteful alphabet. Cotton Clara went with a tin of sardines instead, which is why this one keeps finding people who swore they were not stitchers. The motif is graphic and a little deadpan, landing somewhere between kitchen art and an inside joke about tinned fish. Cross stitch is also the most forgiving corner of embroidery for a first attempt, because the weave of the fabric fixes where every stitch goes, so there is no freehand drawing and no wobbly line to unpick. It works as a first project, a second project, or a handmade gift for the friend whose pantry is entirely anchovies and olive oil. It is the kind of thing you pick up between other things, which is the real test of a beginner cross stitch kit. If you have been circling embroidery kits for beginners and want something with a point of view, sardine cross stitch beats another botanical.
Is cross stitch the same as embroidery? Cross stitch is one specific technique within embroidery: it is worked entirely in X-shaped stitches on an evenweave fabric such as aida, where the holes in the weave fix the position of every stitch. General embroidery uses many different stitch types and can be worked freehand on any fabric, so all cross stitch is embroidery but most embroidery is not cross stitch.